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The Truth About Black Friday & Double Glazing Sales: Why We Don’t Do Gimmicks.
The Truth About Black Friday & Double Glazing Sales: Why We Don’t Do Gimmicks.
Category: Consumer Advice / Pricing
Reading Time: 6 Minutes
📌 The Honest Pricing Pledge
- No Gimmicks: Windows are bespoke products. There is no “old stock” to clear on Black Friday.
- The Trick: Companies often double the price just to offer a “50% Discount” (Anchoring).
- The KJM Way: We give you our best price, first time. No pressure, no “sign tonight” tactics.
Every year, as Black Friday or the January Sales approach, our inboxes are flooded with “Once in a Lifetime” offers. In the double glazing industry, this manifests as screaming headlines: “50% Off All Windows!” or “Buy One Get One Free!”.
You can call me old-fashioned, but at KJM, we take a different route. I have been in this industry since 1983, and I know that high-quality, bespoke windows and doors aren’t like last season’s fashion. There is no “old stock” to clear. So, how can companies afford to slash prices by half?
The answer is simple: They don’t.
Table of Contents
1. The “Markup to Markdown” Gimmick
The discounts you see advertised—whether for Black Friday, Boxing Day, or a “Summer Special”—are rarely genuine savings. Instead, they are often the result of a pricing strategy known as “Anchoring.”
A salesperson visits your home and quotes an artificially high price (e.g., £20,000). This “Anchors” your expectation.
They “call the manager” to get a special discount. Suddenly, the price drops to £14,000.
“If you put a sign board up,” it drops to £10,000—but only if you sign tonight. This creates false urgency.
⚠️ The ASA Stance
The Advertising Standards Authority (ASA) states that “savings claims… must represent a genuine established usual selling price.” In my opinion, permanent “50% off” sales are unethical and misleading.
2. KJM vs The “Big Discount” Nationals
At KJM, we operate with a No Pressure Promise. We believe the price we give you should be our best price, first time—whether it is Black Friday or a Tuesday in March.
| Feature | Typical “Sale” Company | KJM Group |
|---|---|---|
| Initial Price | Artificially High (The Anchor) | Honest & Accurate |
| The “Discount” | “50% Off if you sign today!” | None needed (Best Price First) |
| Sales Tactic | High Pressure / Long Stay | No Pressure / Written Quote |
| Deposit | High Deposit Demanded | Low Deposit Protection |
3. 5 Signs of a Fake Sale
How do you spot a gimmick? If you hear any of these phrases, show them the door.
- 🚩 “This price is only available if you sign tonight.”
- 🚩 “We need a show home in your area.” (The oldest trick in the book).
- 🚩 “I’ll just ring my manager to see if we can do a better deal.”
- 🚩 “We have a cancellation next week so we can do it cheap.”
- 🚩 “Buy one window, get one free.” (Windows are made to measure; buy-one-get-one-free is mathematically impossible without inflating the first price).
4. Why Local Service Wins in Hampshire
National companies often use sub-contracted fitters who are paid per window. This encourages rushing. If you have a problem in 6 months, you are stuck in a national call centre queue.
The KJM Difference: We are based in Andover. Our reputation in Hampshire, Wiltshire, and Dorset is everything to us. If you have an issue, you call our local office, and we send our own employed service engineers to fix it. We are accountable to our community.
5. Frequently Asked Questions
No. We believe in offering our best, fairest price all year round. We don’t inflate our prices in October just to “discount” them in November. This ensures that every customer gets a fair deal, regardless of when they choose to buy.
We strongly advise against it, especially if you feel pressured. A reputable company will give you a written quotation and allow you time to think it over. If a salesperson says the price is “only good for tonight,” that is a major red flag.
As my father used to tell me, “if it sounds too good to be true, it usually is.” We recommend getting three quotes from local, reputable companies. Look for accreditations like Checkatrade and Which? Trusted Trader rather than just the biggest discount.
⭐ Real Reviews, Real Peace of Mind
Our reputation is built on over 700 independent reviews.
- Which? Trusted Traders: 4.9/5 (100% of customers recommend us)
- Google: 4.9/5 (from 250+ reviews)
- Checkatrade: 9.87/10 (from 360+ reviews)
“As a Commercial Construction Project Manager I cannot recommend highly enough the service and window installation that KJM carried out on my home… their communication and service was exemplary.” – KJM Customer Review
We are also a long-standing member of the Glass and Glazing Federation (GGF) and are Trading Standards Approved, so you are fully protected.
Mark Pearce is a highly experienced specialist in the double glazing industry, having built his knowledge from the ground up through hands-on experience in installation, manufacturing, sales, and business management. Beyond his role at KJM, Mark is a keen blogger, writer, and traveller, often sharing insights on the latest innovations in the home improvement industry.
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