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The Truth About Black Friday & Double Glazing Sales: Why We Don’t Do Gimmicks.
The Truth About Black Friday & Double Glazing Sales: Why We Don’t Do Gimmicks.
Category: Consumer Advice / Pricing Guide
Reading Time: 5 Minutes
Every year, as Black Friday approaches, our inboxes are flooded with “Once in a Lifetime” offers. In the double glazing industry, this often manifests as screaming headlines: “50% Off All Windows!” or “Buy One Get One Free!”.
You can call me old-fashioned, but at KJM, we take a different route. I have been in this industry since 1983, and I know that high-quality, bespoke windows and doors aren’t like last season’s fashion. There is no “old stock” to clear. So, how can companies afford to slash prices by half?
The answer is simple: They don’t.
The “Markup to Markdown” Gimmick
The discounts you see advertised—whether for Black Friday, Boxing Day, or a “Summer Special”—are rarely genuine savings. Instead, they are often the result of a pricing strategy known as “Anchoring.”
Here is how it typically works:
- The Markup: A company artificially inflates their standard price list (sometimes by double).
- The “Sale”: They then advertise a massive 50% discount to bring the price back down to a normal level.
- The Pressure: The “deal” is usually time-limited (“Sign by 6pm tonight!”), forcing you to make a rushed decision.
Read the ASA Guidance on Savings Claims
KJM vs. The “Big Discount” Companies
At KJM, we operate with a No Pressure Promise. We believe the price we give you should be our best price, first time—whether it is Black Friday or a Tuesday in March.
Here is a comparison of how our quoting process differs from the high-pressure national firms:
| Feature | Typical “Sale” Company | KJM Group |
|---|---|---|
| Initial Price | Artificially High (The Anchor) | Honest & Accurate |
| The “Discount” | “50% Off if you sign today!” | None needed (Best Price First) |
| Sales Tactic | High Pressure / Long Stay | No Pressure / Written Quote |
| Final Cost | Often Higher or Same | Competitive & Fair |
| Deposit | High Deposit Demanded | Low Deposit Protection |
Why Windows Aren’t Like T-Shirts
My wife loves a bargain on clothing. If a coat is end-of-line, a retailer discounts it to clear shelf space. That makes sense.
However, windows and doors are totally bespoke products. They are made to the exact millimetre for your specific home, whether you are ordering a new front door or a full conservatory. We don’t have a warehouse full of “standard” windows we need to get rid of. Every product is manufactured to order.
This means there is rarely a commercial justification for a massive discount, other than to trick the consumer into thinking they have won a negotiation.
Frequently Asked Questions
No. We believe in offering our best, fairest price all year round. We don’t inflate our prices in October just to “discount” them in November. This ensures that every customer gets a fair deal, regardless of when they choose to buy.
We strongly advise against it, especially if you feel pressured. A reputable company will give you a written quotation and allow you time to think it over. If a salesperson says the price is “only good for tonight,” that is a major red flag.
As my father used to tell me, “if it sounds too good to be true, it usually is.” We recommend getting three quotes from local, reputable companies. Look for accreditations like Checkatrade and Which? Trusted Trader rather than just the biggest discount.
| Get an Honest Quote Today |
|---|
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Ready for a straightforward, pressure-free experience? Contact KJM Group for a quote that is fair, transparent, and valid for 30 days.
Request Your Free Quote |
⭐ Real Reviews, Real Peace of Mind
Our reputation is built on over 700 independent reviews.
- Which? Trusted Traders: 4.9/5 (100% of customers recommend us)
- Google: 4.9/5 (from 250+ reviews)
- Checkatrade: 9.87/10 (from 360+ reviews)
“As a Commercial Construction Project Manager I cannot recommend highly enough the service and window installation that KJM carried out on my home… their communication and service was exemplary.” – KJM Customer Review
We are also a long-standing member of the Glass and Glazing Federation (GGF) and are Trading Standards Approved, so you are fully protected.
Mark Pearce is a highly experienced specialist in the double glazing industry, having built his knowledge from the ground up through hands-on experience in installation, manufacturing, sales, and business management. Beyond his role at KJM, Mark is a keen blogger, writer, and traveller, often sharing insights on the latest innovations in the home improvement industry.
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